What is ReDefine:Fit?

ReDefine:Fit is a symbol of pride and accomplishment. It is intended to act as representation of a personal milestone, both mentally and physically. When you pull on a piece of our apparel you are making a commitment to yourself to ReDefine your fitness by pushing the limits of what you know to be possible.

Our brand is to be worn with a bit of attitude and new levels of confidence. We want you to purchase one of our shirts when you’ve stared fatigue in the face and pushed through to know the conquering feeling of completing a WOD others wouldn’t even consider attempting. Anyone who has been to that breaking point knows you come out a different person on the other side. We want our brand to remind you, everyday, of your endless commitment to reshape your life and ReDefine:Fit. 

Live ReDefined.

What's with the logo?

The colon [ : ] is a punctuation mark consisting of two equally sized dots centered on the same vertical line. A colon informs the reader that what follows the mark proves, explains, or lists elements of what preceded the mark. 

Everyday, prove yourself.